They are dual-listed in the Netherlands and the UK, but operate as a single-entity with the same b… 0000001956 00000 n If you can’t find the information you’re looking for, email archives@unilever.com with as much information as possible on your query. It is one of the world's largest consumer goods companies. The following year the Union also acquires the firm Hartog’s. The launch of the Unilever Sustainable Living Plan outlines our strategy to decouple growth from our environmental impact, while increasing our positive social impact. The Nutrition Enhancement Programme is completed, through which 16,000 products are assessed for levels of trans fats, saturated fats, sodium and sugars, and, where necessary, action is taken. With a growing interest in public health and personal hygiene, Lever Brothers create a new product called Lifebuoy Soap. A combination of a deodorant and a perfume, it is aimed at young consumers looking for an inexpensive and popular fragrance. Explore our latest news and stories covering innovation, our people, sustainability, marketing and more…. Unilever’s turnover exceeds €50 billion, with all regions and categories contributing to growth. 0000007482 00000 n We have been working towards 100% renewable electricity as a global goal for 2020, but have achieved five continents ahead of time. The Van den Berghs, a family of butter merchants, have also built up a thriving butter trade in the Dutch town of Oss. 0000014110 00000 n The necessary rationalisation leads to large acquisitions and equally large divestments. During the 1950s new types of food – most famously the fish finger – are developed as a direct response to the need for nutritious food that makes use of ingredients available in the wake of post-war rationing. By now, Lever Brothers have a thriving export trade and factories in South Africa, Europe, Canada, Australia and the US. Any updates to our services will be posted on this page. Unilever publishes its Code of Business Principles. The first factory was built in 1912 in Cape Town, followed with the opening of a factory at Maydon Wharf in Durban in 1914. It is the first specially formulated product of its kind to be marketed in Britain. This is The SWOT analysis of Unilever. ... Their market share is increasing in Africa, Middle East and Turkey. Unilever companies are encouraged to promote and defend their legitimate business interests. Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. 0000010973 00000 n Scroll through our history to find out more. Sunlight soap becomes one of the first brands to advertise in-home, using innovative means such as small cards inserted into soap packaging, featuring the Sunlight brand in cartoon drawings or calendars. Kibon becomes part of Unilever Heartbrand which is marketed in over 40 countries. Previous - Unilever Art, Archives and Records Management Next - 1900 - 1909: New focus on raw materials 1885 - 1899: Product innovation, 19th-century style 0000003778 00000 n Unilever’s division in South Africa, three of the company’s rising stars are gearing up to follow in Rudi Markham’s footsteps. Having identified the different non-hazardous waste streams in our operations, we have now found alternative routes for the waste from these sites. This leads to expansion in the soap market. Unilever’s subsidiary, the United Africa Company, becomes UAC International, having expanded since its inception in the 1920s to trade in 43 countries. Hindustan Lever and Brooke Bond Lipton India merge to create India’s largest private sector company. Competitors try unsuccessfully to copy the product. The company, Unilever South Africa’s over 3000 employees are based across two offices and five manufacturing locations in South Africa. endstream endobj 94 0 obj<> endobj 95 0 obj<> endobj 96 0 obj[105 0 R] endobj 97 0 obj<>stream In 2005, the brand’s reach has stretched to 40 countries. Unilever acquires the Calvin Klein Cosmetics Company, and with it the Calvin Klein brand, in 1989. 0000004391 00000 n Unilever’s United Africa Company continues to grow, producing goods for sale in the newly independent African states, which helps create new local manufacturing industries. Unilever CEO Alan Jope warned that woke-washing – brand campaigns promising to improve the world but failing to take real action – is undermining the advertising industry’s credibility and trust. 0000004366 00000 n startxref It is the first standalone body spray on the market (ie a body spray that is not part of a wider range of products). 0000004833 00000 n Yet in 1985 Brooke Bond's skilled tea pickers in South India were paid a basic wage of only 16 Rupees ($1.20) a day. Disposals included Batchelors and Oxo in the UK, Royco and the Lesieur range in France, Heisse Tasse in Germany and Blå Band in Denmark, Sweden and Finland. But despite the recession the business continues to expand, partly through the development of new products in its established markets, and partly by acquiring companies to take it into emerging categories like frozen and convenience foods. In 1954, a margarine factory was built in Boksburg, Gauteng. Please note that visits are by appointment only (between 10.00 to 16.00 Monday to Friday, excluding bank and public holidays) and are dependent on staff being available on site to assist. Recent years have seen the organisation undergo massive transformation, and they have reduced their workforce by some 41% over the last ten years (Unilever, 2010). In 1928, Margarine Unie acquires the French–Dutch Calvé-Delft group with factories in the Netherlands, France, Belgium and Czechoslovakia. Unilever was an organizational curiosity in that, since 1929, it has been headed by two separate British and Dutch companies—Unilever Ltd. (PLC after 1981), and Unilever N.V.—with different sets of shareholders but identical boards of directors. The company re-enters the Myanmar market with the launch of full business operations including a new manufacturing facility and new headquarters in Yangon. Unilever’s Strengths (Internal Strategic Factors) This is to be the premium product and advertising campaigns have been based around the image of the ice cream as an irresistible and indulgent treat which is too good to share. Unilever maintains production facilities in 88 countries and sells its products in an additional 70. 0000017569 00000 n During the 1970s, hard economic conditions – including high inflation in the wake of the 1973 oil crisis – lead to flat sales. At the start of the 1980s, Unilever is the world’s 26th largest business, with interests including plastics, packaging, tropical plantations and a shipping line, as well as a wide range of foods, home and personal care products. no. For the safety and wellbeing of visitors and staff in response to the ongoing pandemic, we’ve taken the decision to close the Unilever Art, Archive and Records Management searchroom and library in Port Sunlight until further notice. In 2002, the Lifebuoy brand launches its hygiene education programme, Swasthya Chetna, which will reach nearly 51,000 villages and make a difference to the lives of 120 million people in rural areas of India. With a 750-strong salesforce and a thriving export trade, they launch their first branded margarine – Vitello. The 1990s see a period of restructuring and consolidation, starting with the number of categories in which Unilever competes cut from over 50 to just 13 by the end of the decade. We announced we will source 100% of the carbon derived from fossil fuels in our cleaning and laundry product formulations with renewable or recycled carbon. Today the Plan continues to evolve, driving growth in our business while harnessing our reach and expertise to create change in the world. In 2008, in an effort to help halt deforestation, we announce our commitment to draw all our palm oil from certified sustainable sources by 2015, purchasing our first batch of certified sustainable palm oil in November. Margarine businesses Jurgens and Van den Bergh, Jbusinesses, Centra and Schicht join forces to create Margarine Unie – the Margarine Union. In 1956 the PG Tips chimps made their debut appearance on the UK’s newly launched commercial TV station. In September 1929, Unilever was formed by a merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, with the name of the resulting company a portmanteau of the name of both companies. Our dedicated section for investors. Substitutable products especially in the emerging markets in Africa and Asia where the rural consumers in the hinterland often use traditional and natural alternatives. Unilever named head of Beauty and Personal are, Alan Jope to succeed Paul Polman as Chief Executive Officer. ���$E�RɄ�\�4W4�Q�y/Dj/1����P��ED��_Q�cVX%���G�U�Xt�k% By 2010, Unilever is named sustainability leader in the Food & Beverage ‘super sector’ of the Dow Jones Sustainability Indices, for the 12th consecutive year and in 2015, for the 15th year, Unilever is named leader of the Food, Beverage & Tobacco industry group with a score of 92 out of 100. Unilever’s initiative, Global Reach with Local Roots: Creating a Gender-Balanced Workforce in Different Cultural Contexts, accelerates the advancement of high-potential women across different regions and leverages the company’s strong foundation of cultural diversity and multinational expertise to promote a culture of inclusion. The high standard of the service has been recognised by The National Archives (TNA), and the collections have been recognised as being of international significance through the award of ‘Designated Status’ by the Arts Council England for both the Unilever and United Africa Company collections. Shamyra Moodley says her CIMA training has given her all the tools she needs to help drive the business forward. The 1960s brings optimism and new ideas as the world economy expands and standards of living continue to rise. In 2015, Unilever contributes to the launch of the UN’s Sustainable Development Goals (SDGs) and joins global calls for action at the 2015 Paris Climate Conference (COP 21). In 1993, Unilever acquires Breyers ice cream in the US. It’s the largest acquisition by a European company in the US at this time. The range is innovative in its formula, which is designed to work beneath the surface on the roots of the hair, using Glucasil to supplement the hair’s natural nutrient levels. Our Nutrition Policy and Nutrition & Health Academy are launched. Aired on Christmas Day, the ad results in PG Tips becoming the UK’s biggest selling tea brand. As a leading advertiser, in 2017, we made a stand to #unstereotype the way men and women are portrayed in marketing and call on the industry to do the same. During the war years Unilever is effectively broken up, with businesses in German- and Japanese-occupied territory cut off from London and Rotterdam. Marketing Strategy for Unilever South Africa UNILEVER COMPANY MISSION "Our purpose in Unilever is to meet the everyday needs of people everywhere - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life". It is in effect a co-ordination of Unilever’s interest in packaging, printing, plastics and paper, based in Germany. 0000017260 00000 n With a history of providing nutritious food for low-income consumers and a continued passion for food and flavours, Knorr has become one of the world’s largest cooking brands, sold in more than 78 countries around the world. They make Stork Margarine, processed cheese and soft drinks. 0000129996 00000 n It is promoted by the company as ‘an entirely new and revolutionary product’. Unilever forms its own specialist packaging business, the 4P Group, turning an internal service provider into a profit-earning business. To have the best chance of identifying the image you are looking for, email archives@unilever.com with as much information as possible. The idea of a cake consisting of layers of ice cream alternated with strata of chocolate is developed in 1981 by Wall’s Ice Cream. The Vitality mission ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life’ is launched in 2004. Many had protested what Unilever had done in the moment. To access his speeches, please visit the online archives. We identify three areas where we can help deliver real systems change by working in partnership with others in business, civil society, government and NGOs: climate change and deforestation; water, sanitation and hygiene; and sustainable agriculture and food security. It is also one of the two Indian companies that feature in the Top 10 in the year’s list. We will achieve Net Zero emissions from all our products by 2039. As new scientific advances come thick and fast, Unilever establishes Port Sunlight Research, a research division with responsibility for both UK and Dutch laboratories. In 2016, Unilever reaches a new industry-leading achievement of sending zero non-hazardous waste to landfill across more than 600 sites in 70 countries, including factories, warehouses, distribution centres and offices. In 1922, Lever Brothers Ltd buy Wall’s, a popular sausage company. In 1917, Lever Brothers Ltd acquire Pears Soap, a company said to have been established as far back as 1789 by Andrew Pears. However, he believed products would ultimately be manufactured locally. The growth of large retailers including supermarkets starts a shift in negotiating power away from manufacturers. 0000001270 00000 n New technology helps create Small & Mighty, the first super-concentrated liquid laundry detergent that uses one-third of the packaging, one-third of the water and one-third of the transport of dilute liquids. Late to the idea of corporate styling, Unilever establishes the Unilever U as our corporate logo in 1967. Founder Sir Thomas J. Lipton bought his first tea estates in Ceylon (now known as Sri Lanka) in 1890, in order to help source and sell his own tea. Lifebuoy vans equipped with hot showers, soap and towels visit bomb-struck areas of the capital to offer much-needed mobile washing facilities. We announce in ‘Mobilising Collective Action: USLP Summary of Progress 2015’ that we are on track to achieve the majority of our USLP targets and make an unprecedented call for collective action to address the biggest challenges facing the world. 88 0 obj <> endobj Lipton launches a sustainable tea partnership with the Rainforest Alliance, announcing our aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe sourced from Rainforest Alliance Certified™ farms by 2010 and all Lipton tea bags sold globally similarly sourced by 2015. On 13 February 1908, a ‘secret’ pooling agreement is reached whereby the Jurgens and Van den Bergh businesses agree to pool their profits. We set out an ambitious new range of measures and commitments designed to improve the health of the planet by taking even more decisive action to fight climate change, and protect and regenerate nature, and to preserve resources for future generations. Unilever and Remgro announced today that Unilever will acquire Remgro’s 25.75% shareholding in Unilever South Africa Holdings (Pty) Ltd (Unilever SA) in exchange for the Unilever Spreads business in Southern Africa as well as a cash consideration of ZAR4.9 … These brands have integrated sustainability into the contribution they make to the world and into their products’ ingredients and life-cycle. Certain sections of the Unilever Annual Report and Accounts 2016 have been audited. Use our online catalogue to identify the records you would like to view. The new product, made from animal fat, can be mass produced as an affordable substitute for butter and becomes known as margarine. 0 Full induction, support and supervision is provided. Inspired by Unilever's Sustainable Living Plan, the revolutionary new beauty brand, featuring six hair and skincare product ranges, has sustainability at its heart and is designed to meet rising demand from consumers who are looking for more environmentally-responsible products. Building on our long history of social purpose, we embed sustainable thinking even further into our day-to-day activities to ensure we remain a sustainable business. In 1969, Unilever airs the UK’s first colour TV commercial – an advert for Birds Eye peas. Lever Brothers, Jurgens and Van den Bergh increase their interests in the production of raw materials to supply the booming demand. Unilever first entered the SA market in 1890 with Sunlight Soap. Alberto Culver shareholders vote in favour of our acquisition of the company, bringing personal care brands such as TRESemmé, Alberto VO5, Nexxus, St. Ives and Simple into the Unilever portfolio. By the mid-60s, a restructure increases opportunities to grow brands internationally. Mentadent is launched in Austria as a revolutionary gum health brand. This is the first time in Britain that ice cream has been factory-made, pre-hardened and wrapped for mass distribution, branded and retailed in this way. Around 80% of Lipton Yellow Label and PG Tips tea bags sold in Western Europe are sourced from certified farms. Believed to be a global first for delivering zero waste on this scale, more than 240 factories in 67 countries making products for brands such as Magnum, Knorr, Dove and Domestos have now eliminated landfill waste. A number of strategic acquisitions are made throughout 2014, including the Talenti super-premium ice cream business in North America and the Qinyuan water purification business in China. 0000020915 00000 n 2. H��W�j\G~�����.޵Z��B~�R��i\줶C������s�u\'�1�����$��ٛ�g'�K65��ln/����p��ٙݝq�}Z�gc�v��xi��.��|��t��p�����������^�/����^�LΦ$����ǫ7���_޾��\�_m�Y�n�p�`���zJ�H�����5�V���.E#ẁ���F����(>�����v���p>����k��s��1� Ŕ�mb6D� �ٖB#gkH��Բ%8��&ǣ��o�G��E�շ�Ql�&�m%��b�\)��%M�+��J-Nb�[kO,^zQ�9�=M����MQ�|BQx�y��]��EKUy�%g$#�)�_�1L&��v #�x��wR9"ơ&VFL����@ r�98x�";�XxP,jbU��V�B�L2j"{�9h٘����� �[VX��*��B1�BST3)b�it�US��5Eإ"5�{X`R���B�ѻ2˟��P~�Ɂ��-$�.r���3!�hS���_Rb~�q?aX�"bȸL�s;s� ���*��2B�jFL�FL}�fZd�gs��YC��Pjs�Qe�"3 ���M�wYc�L In June 2015, Unilever announces a saving of 1 million tonnes of CO2 emissions since 2008, a key milestone in the mission to be ‘carbon positive’ by 2030. In 2009, Unilever launches its Compass strategy. Before the decade is out, alliances reach their ultimate conclusion and the official history of Unilever begins. We welcome applications from people from all backgrounds and skill levels. Research work includes laboratory analysis, testing raw materials and the finished soap, the recovery of waste heat from the condensers, boiling down of caustic liquors in steam boilers and the development of the glycerine department. Due to popular demand we are currently running a waiting list, however, If you are interested, please email archives@unilever.com to find out more. 0000013791 00000 n In 2007, the company name formally changes to Hindustan Unilever Limited, as it is still known today. PETA’s cruelty-free logo will begin to appear on Dove packaging from January 2019 to assure customers that Dove does not, and will not, test on animals. ...discover more about the history of a Unilever brand or product. Lever Brothers launches its Clean Hands Campaign. Unilever will co-operate with governments and other organisations, both directly and through bodies such as trade associations, in the development of proposed legislation and other regulations which may affect legitimate business interests. endstream endobj 89 0 obj<>/Metadata 86 0 R/Pages 85 0 R/Type/Catalog>> endobj 90 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC]/Properties<>>>/ExtGState<>>>/Type/Page>> endobj 91 0 obj[/ICCBased 101 0 R] endobj 92 0 obj<> endobj 93 0 obj<>stream This year we set ourselves a commitment to ensure that all of our plastic packaging is fully reusable, recyclable or compostable by 2025, and call on the FMCG industry to do the same. The idea is proposed to make ice cream during the summer season. As we move into the 1950s, the development of new mass markets for consumer goods – including Africa and Asia – provide opportunities for expansion. An "Equalization Agreement" provided that the two companies should at all times pay dividends of equivalent value in sterling and guilders. Throughout our history, Unilever has been a purpose-driven company and this spirit has shone through in every step of our journey. About 47 percent of revenues originate in Europe, 21 percent in North America, 14 percent in the Asia-Pacific region, 12 percent in Latin America, and six percent in Africa … (Unilever, n.d.) Being named the number 1 top employer in South Africa for the second consecutive year just shows you much of a good employer Unilever is to their graduates in South Africa but on a global scale they are coming in 12th which is still relatively good in the FMCG sector globally. Children are encouraged to complete a ‘Clean Hands Chart’ which is marked each time they wash their hands ‘Before Breakfast’, ‘Before Dinner’ and ‘After school’ for each day of the week. Today, Dove has grown into one of Unilever’s biggest global brands, offering a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling products. Reaching across the whole organisation, how we are ‘bringing Vitality to life’ continues to provide the basis for our category, regional and functional strategies today. ‘By studying the Unilever grows tea in East Africa, is a major buyer at all the tea auctions and is the market leader in most consuming countries. It offers a complete range of beauty products in addition to its core fragrance business. Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world. In the 1930s, business grew and new ventures were launched in Africa and Latin America. As times change, a knitted puppet Monkey is introduced and is still today a mascot for the brand. If you have general query relating to Unilever, careers or current products and services, contact the Unilever helpdesk using Unilever contact form. The Langnese impulse marketing group developed a thick, rounded, oval slice of quality ice cream wrapped in pure Belgian chocolate. Its aim is to bring together forward-looking companies committed to accelerating the transition to electric vehicles and making electric transport the ‘new normal’ by 2030. In 1957, Dove launches a revolutionary new beauty cleansing bar, with its patented blend of mild cleansers and moisturising cream. Images can be provided for personal use. In the year that war breaks out, companies controlled by Lever Brothers are making about 135 000 tons of soap a year. 1. Other acquisitions include Slim-Fast Foods, Ben & Jerry’s and the Amora Maille culinary business in France. 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