What Is A Life Coach?


You’ve probably heard the term “Life Coach” many times by now. And you may have thought that that was something you needed in your life, but perhaps you weren’t quite sure what the term meant, or you understood it but wanted to learn more.

On this page, I’m going to give you a detailed explanation of what life coaches are, what they do, and how to become one if that interests you.

Put simply, a life coach is a person who understands the principles of success and how to apply them, and teaches others how to most effectively put them to use.

Our coaches find immense joy using their gifts to help people overcome their inner and outer obstacles, and showing their clients how to identify and create the lives of their dreams.

For example, let’s say you’re stuck in a job you don’t enjoy, but you don’t have enough money saved to last you through the transition into a career you want.

In this case, a coach would help you discover the field of work that you would love to be in, the one that’s aligned with your core purpose. Then they’d help you identify the specific career that you want, and they’d work with you to create a plan for making the switch.

Or, if you were trying to meet your soul-mate, a coach might help you discover exactly what it is that is holding you back from love, and guide you through the process of overcoming those obstacles. They’d also help you become a person who’s attractive to the kind of mate you desire and create the circumstances that enable you and your soul-mate to find each other.

Simply put, a coach is someone who empowers you, and shows you that you can achieve anything you set your heart and mind to.

Life Mastery Institute, the world’s leading training center for transformational coaching by Mary Morrissey

What a Life Coach is NOT

They are not like a self-help book. Self-help books often offer a one-size-fits-all solution, and even if they do allow some wiggle room for you to implement their teachings in a way that fits your personality and life, very few of them really help their readers manage that implementation process.

Because of this, self-help books often become ‘shelf-help’ - things you read, are impressed by, use just a little bit, and then put away on a shelf without ever fully applying their teachings to your life. In fact, this is likely to happen with any teaching that doesn’t include ongoing support and instructions for how to implement it.

There’s also the fact that, as you put any kind of new information to use, old wounds and new obstacles inevitably arise. If you don’t have any kind of ongoing support and guidance in order to navigate these, you’re likely to end up slipping back into your old habits, and possibly even giving up.

A Life Coach is Not a Therapist.

A therapist will listen to your problems, repeatedly bring your focus back to your wounds, and try to heal those wounds. But they won’t always know how to fully move you past that old pain, or how to stop attracting more of the same difficulties.

Life coaches help you to understand your pain, why you’ve suffered the way you have, why it still hurts, and why “bad” things continue to happen in your life. And they’ll help you heal from that pain, regain your faith in the world and yourself, and change the habits and mindsets that continue to attract the same wounds – even if you aren’t aware that you HAD those patterns in the first place.

They are typically not a psychologist.

While both professions help people understand the human mind, coaches use that understanding to unleash your inner power and creativity, tap into wisdom that you don’t know you have, and turn your mind into a powerful magnet that attracts the people and circumstances you want, with far less effort on your part.

Our coaches understand that your mind works in conjunction with powerful and universal laws, and these laws govern whether you’ll succeed in ANY area of your life. Because of this, it is vital to know how to make your mind work in your favor, and a coach can show you how.

What Does a Life Coach Do?

A good coach will do several things with you. They will:

1. Get a clear idea of what will truly make you happy.

It isn’t enough to achieve just any goal. You need to be working toward the RIGHT goals, ones that will meet your deepest needs, connect you with your purpose and core, and make you truly happy.

Many times, the things that people think they desire would really only treat the symptoms of their longing, not its source. A coach helps you get to the root of what you want, so you can make sure that what you’re working for really is the key to your long-term happiness.

2. Understand what is holding you back.

Your emotions and subconscious mind may not enjoy the status quo, but they are accustomed to it. They understand it, they’re comfortable with it, and they know how to handle it. So without even realizing it, you create elaborate habits, mindsets and defenses that are designed to keep you safe and your world familiar, and to prevent any change from occurring in your life – even if the change is positive.

Because of this, a coach can help you understand what habits and beliefs are not serving you, and how to change them into positive, powerful patterns and mindsets that enable you to create bigger successes, faster than you would ever have believed possible before.

3. Overcome the circumstances that make success seem unlikely or impossible.

Many people believe that they’re too poor, in the wrong geographical area, or are not pretty enough, talented enough, lucky enough, or otherwise able in any way to create the lives they’ve been dreaming of...

But the truth is, many people have overcome even bigger obstacles than the ones you’re facing now, and they’ve achieved success that most people only dream about.

A good mentor explains the principles that successful people use, and helps their clients apply them to their own lives, so that their circumstances no longer control whether or not they can have the life they desire.

What Does A Life Coach NOT Do?

They don't tell you what is best for you. They don’t tell you what kind of life you should create, or what kind of person you should become.

Instead, they help to reconnect you with your true self, core purpose, and deepest desires that are already inside of you, waiting to be remembered. Further, they assist with identifying who you were before the world told you who you ought to be.

A coach should also not be trying to get you to rehash your problems, wallow in them, and ingrain them deeper into your life. What you focus on is what you attract more of, so a coach helps you to overcome your pain and then move on, so you can focus on the things you desire instead of what you want to avoid.

What Are The Benefits of Having a Life Coach?

Working with a coach empowers you to stop being ruled by your circumstances, limitations and old wounds, and start to create the life you desire, no matter how much or how little you have to work with.

Life Mastery Institute, the world’s leading training center for transformational coaching by Mary Morrissey

Coaches help you to understand which goals are worth going after, and which are only a distraction from your real needs and desires, so you don’t waste years going down the wrong path. And they teach you the principles of success, so you become capable of creating ANYTHING you want,even if it doesn’t seem possible right now.

They guide you through the creation of a practical, actionable plan, and they support you through the process of putting that plan into action, so you’re never left to ask yourself “OK, I did that part – now what?”

They also help you overcome the fears, doubts and distractions that inevitably arise when the status quo begins to change, so you don’t get dragged back into your old patterns just as you were beginning to make progress.

Because of all of this, you gain the ability to become healthier, happier, wealthier, and less stressed than you ever have been before, and you’re also empowered to create the lifestyle and attract the love that you desire and deserve.

What Problems Can a Life Coach Solve?

The principles that our coaches use can be applied to ANY area of life. Here are a few of the problems that coaches frequently solve:

  • You’re stuck in a job you don’t enjoy, but you don’t know how to transition into a better one.
  • You’re struggling to make ends meet, and no matter how hard you work, you never manage to get ahead in life.
  • Even though you’re an adult, you still don’t know what you want to be when you grow up. You want to discover your purpose, but you don’t know how.
  • You yearn to find love and marry your soul-mate, but you can’t seem to make that connection no matter how much you try.
  • You’re repeatedly getting sick, and you desperately want that cycle of illness to end, but you don’t know how to make it stop.
  • You’re stressed, exhausted and burned out, but you don’t know how to get everything done without working long into the night.
  • You’ve been told that somehow, you’re not good enough to create the life you’ve been longing for, and part of you believes it.

How Does Life Coaching Work?

There are a few different methods that typical coaches use. I’ll explain a few of them here.

1-on-1 Coaching

In this style, you and the coach would connect one-on-one, either in person, through the phone, or over the internet, usually for 60-90 minutes each week. You would discuss where you currently are, what needs to happen next, and how you can take that step and keep making progress. You would then be given specific action steps to carry out that week, and you’d also go over the results of last week’s projects, so you could be sure that you were moving in the right direction.

Group Coaching

This is similar to 1-on-1 coaching, with added benefits and disadvantages.

The benefit of group coaching is that you can network with the other members of the group, and receive teaching and support from them as well as from the coach. You can also learn from their journeys as they share their struggles and action steps, so you could end up gleaning information that would never have come up in a 1-on-1 setting.

On the downside, it does result in less intense and focused personal care, as you have to share your time on the call with other people.

Live Events

Coaches often host live events, in which they teach a large group of people from a stage over the course of a few days. These events often include handouts, guidebooks and group exercises, to help you master your new knowledge at a very rapid pace.

Live events don’t provide the ongoing support that weekly coaching does, but they are an amazingly powerful method that allows you to learn a great deal in a short period of time, make HUGE mindset shifts, and pick up a lot of momentum over the course of just a few days.

They also enable you to connect with fellow event-goers, so that all of you can connect and help each other to create your ideal lives.

Pre-recorded Curricula

Pre-recorded lessons can cost less than packages that take up a coach’s personal time, and they allow you to absorb the knowledge you need at your own pace. But they lack the personal support that direct coaching includes, so they’re often combined with group calls or 1-on-1 coaching for maximum effectiveness.

Combinations of the Above

Many coaches combine two or more of the above methods to give their clients the best possible results. For example, they may host a live event that gives you an inspiring, powerful start, and then offer a package that combines pre-recorded lessons with group or 1-on-1 coaching calls, so you can put the recorded curriculum to its most effective use.

Life Mastery Institute, the world’s leading training center for transformational coaching by Mary Morrissey

Regardless of which system the coach uses, it should include all four of these elements:

  1. It teaches you the invisible, universal principles of success. These are the secrets that separate the people who went from rags to riches, from those who stay in rags through their whole lives.
  2. It should show you how to use those principles to get really clear on what you truly desire, and on who you truly are.
  3. It should help you to form a practical, actionable, step-by-step plan to reach your goals. It should also teach you how to form future plans, so you can create success over and over in every area of your life.
  4. It should give you ongoing support, so you never have to handle the changes you’re creating or the obstacles you encounter alone.

How Much Does a Life Coach Cost?

Coaches often offer several packages, ranging from less than a hundred dollars to a few thousand. For example, a short online event or a small curriculum that doesn’t require the coach to spend any time with you directly can cost less than $20. 1-on-1 coaching can range from around $50 to several hundred dollars per hour, and long-term coaching packages, or curricula that involve group or 1-on-1 coaching calls, can cost a thousand dollars or more.

When it comes to money, however, the best question to ask is not “how much will I pay?”, but “how much more money will I make, how many opportunities will I create, and how much time will I NOT waste, struggling for a small income because I did this?”

For example, if your coach could help you to transition into a job that paid 1.5 times as much as your current job does, how long would it take for the course to pay for itself?

If you’re running a business, and you could double your annual sales, would it be worth it to hire a coach who could help you to do that?

Only you can decide whether it’s worth it for you to hire a coach, but make sure that your decision is based on the life you desire, not on your perceived limitations.

If you want to learn more about being coached by Mary and living the life of your dreams, please fill out the form below, and my team will be happy to assist you.


How Do I Know If Life Coaching is Right For Me?

Here are some indicators that a coaching could help you to vastly improve your life:

  • You don’t like your current line of work, and you need to determine what kind of business or career you want to transition into, and how to make that transition.
  • You work hard and you seem to be doing everything right, but you still aren’t making as much money as you want to make.
  • You want to fulfill your life’s purpose, but you aren’t sure what it is.
  • You know what your purpose is, but you aren’t sure how to make it the center of your life instead of a ‘spare time’ job that is constantly pushed to the side.
  • You want to create a deep, loving, intimate relationship, but you always attract the wrong partners or none at all.
  • You’re repeatedly getting sick, and you want to learn how to stop attracting illness and start creating lasting, vibrant health.
  • You’re working long hours, overwhelmed with dozens of tasks that aren’t really bringing you results, and are feeling burned out and weary in your body and soul.
  • You feel like you aren’t good enough to create the life, love, health or happiness you desire, or you feel like you don’t deserve it.

If any one of these is true for you, a mentor can help you to get unstuck, determine where you want to go and how to get there, and teach you how to make that progress faster than you would have thought possible.

How Do I Know if a Life Coach is a Good Fit For Me?

A good coach must have a deep and clear understanding of the laws and principles of success. They need to be able to help you to create clear goals, to overcome both visible and invisible obstacles, and to create plans of action so you can fulfill those goals.

Ideally, you should find a coach who has a proven history of success and a time-tested system, so you know that they aren’t just flying by the seat of their pants.

Yes, their system has to be adaptable to each individual’s needs, but if the coach is making the process up as they go along or repeatedly reinventing it, there’s a good chance that they will miss steps, or forget to cover vital points whose absence will be dearly missed.

If the coach you’re considering DOES have an established curriculum, make sure that it includes these three key systems: a system for learning, a system for implementation, and a system for support.

Life Mastery Institute, the world’s leading training center for transformational coaching by Mary Morrissey

You need a system for learning to ensure that you truly process and remember the things your coach teaches you. If you hear each topic once, think you’ve learned it, and then go on to forget it shortly afterward, you haven’t truly been helped.

You need a system for implementation so that your coaching doesn’t become “shelf-help”. Your coach should be able to help you create plans and specific action steps, and to keep you accountable to ensure that these actions are being carried out

And you need a system for support, because as you begin to make changes in your life, old fears and wounds will resurface. Your subconscious will try to protect you from new situations by sabotaging anything it finds unfamiliar, and new obstacles will arise that you’ve never had to deal with before.

If you don’t have someone to support you through these periods of transition, you’ll be overwhelmed by doubt, distraction and fear, and you’ll find yourself procrastinating on vital action steps, slipping back into your old habits, and possibly giving up altogether.

If a coach doesn’t have all three of those systems in place, they won’t be able to help you to make lasting changes in your life. Move on, and find a coach who does.

If you want to learn more about being coached by Mary and living the life of your dreams, please fill out the form below, and my team will be happy to assist you.